In Bianchi history, the original "la dama bianca" ("lady in white") was an elegant companion to Il Campionissimo, Fausto Coppi, in the 1940s and 1950s. Today, the Dama Bianca series is made to honor women who live and love riding. Geometries and other details are designed around women?s distinctive needs, but the bikes are pure bianchi performance.