Bianchi and Vitesse together to highlight the legendary brand awareness

Bianchi corporate and racing PR and media relations will be managed by Italy-based communication & marketing agency Vitesse

Bianchi corporate and racing PR and media relations will be managed by Italy-based communication & marketing agency Vitesse for the next two years, to start 1st January 2010 onwards.

Bicycle manufacturer company Bianchi truly believes in effective communication as the key to promote its legendary brand in sport. Bianchi is approaching its 125th Anniversary in 2010 to bear out the firm beloved by the greatest champions in cycling history.

Vitesse joins Bianchi management to ensure successful implementation of brand awareness strategy worldwide, working closely together with marketing and product departments according to a common feeling, the so-called "Passione Celeste".

Vitesse mission is also to highlight the cooperation with several racing teams equipped with Bianchi bikes, first and  foremost Ceramica Flaminia Professional Continental road team having Riccardo Riccò back to competitions soon, as well as TX Active-Bianchi MTB top team, proudly sponsored by TX Active, part of Italcementi Group. Bianchi will supply Team Ceramica Flaminia with the 928 SL IASP frame, whilst TX Active-Bianchi riders will use the Methanol SL model.

"I'm very glad Vitesse will oversee and manage our communication", Bianchi CEO Bob Ippolito said. "At Bianchi we strongly believe in passionate PR strategy to promote brand and product's development. Our cooperation with Vitesse will combine the passions of both of our organizations and  provide us with seamless communications."

"We feel the agreement with Bianchi as a new, exciting stage along our twenty-year run in sport communication", Vitesse GM Maurizio Evangelista argued. "Bianchi management stunned us with their enthusiasm, we are fully sharing their attitude".